The 40 year old Italian Benevolent Foundation has rebranded as Bene, describing itself as ‘Aged Care Italian Style’.
The marketing and communications rebranding has been positioned to capitalise on the Living Longer Living Better aged care reforms across their residential and community operations.
They state: “We think this represents our essential differences: the food, the passion, the respect and love of family, for all the nonni we care for and about.

More than that, it also suggests a new sense of style we will introduce.

You certainly don’t have to be Italian to appreciate a little Italian style – whether it be food, fashion, cars….or caring for seniors in our community.

Bene is the Italian word for well, as in ‘I feel well’, as well as nicely, OK and right.

But you would also be aware that it can mean good”.